The Google Assistant is smart and getting smarter.
It can handle all your busy work, so you can get back to the fun stuff.
I was part of the team that launched this global campaign, working primarily on the out of home and 15 second spots.
The hero spot (aired during the 2018 Oscars):
We took over subway stations, highways, Times Square and more.
That meant writing lots and lots of verbs.
A couple 15s:
And the ultimate mark of success, creative graffiti:
Creative Directors: Andy Berndt, Robert Wong, Kevin Proudfoot
Creative Leads: Tristan Smith, Jesse Juriga, Josh Rosen, Jean & Devin Sharkey
Designers: Tim Saputo, Cindy Mai, David Shatan-Pardo
Editors: Matthew Kalish, Kellan Davidson, Christopher Solada,